A Business Update
Hey there. It's been a bit since I've updated the ole blog and there has been lots going on behind the scenes. This isn't a typical type of post I normally do, but I've been feeling the need to share what's been on my mind, my heart, and give you guys an update.I've felt this urge to share more about my journey as a solopreneur business owner, as I think a lot of people can (hopefully) relate to everything I've been going through. I hope this post gives you some insight into what it's really like to be a business owner.
A Business Update: Sharing My Wins, My Struggles, & What's Next
Business Wins
It's been a whirlwind few months. To be honest, it's been slightly crazy since getting back from Europe. We moved to a new apartment in a new part of town, which is great! We love it so far and are enjoying trying new places to eat and things to do.I also signed on two new clients. In the same week. In all honesty, it was totally stressful for me but you can't plan timing on these types of things and they are two clients that I'm so thrilled to be working with.Work also picked up with one of my current clients, which is obviously awesome too! I'm so grateful for each person and business I get to help.
My Struggles
With all of this growth though, I started feeling a little scared.Can I handle all of this? Will they like my work? Will I be enough for them? How do I continue to grow?I'm at near capacity for taking on new client work. I like to leave room for growth with my current clients (as many times one project turns into two, turns into more) and I also don't want to work 80 hours a week doing client work, so I have to draw the line somewhere.So with all of that in mind, I started to feel stuck? Unsure? I don't even know what the feeling was but I basically felt restricted since I couldn't grow anymore client wise.Which, of course, this is what I wanted in the first place! This is why I built a business, to serve others.
But I still have this nagging feeling that I wanted to do more than client work. I feel like there is a whole group of people out there that still need my help, but I'm unable to help them by being a client because 1) I don't have as much time and 2) People can't afford to hire out for an online marketing manager/copywriter/etc.As a small business, growth can be great but it can also be uncomfortable. I don't like being uncomfortable. Uncomfortable is hard. Uncomfortable takes time. Uncomfortable is...well, uncomfortable.
What's Next
As I started to feel these what I like to call "growth pains" I also decided to take the plunge and invest in the biggest purchase for my business thus far: an online course.It's been absolutely eye-opening and we are only two weeks in. I'm taking Alex Beadon's Killer Impressions course, if you're curious.While the course has been amazing thus far, it also started to become, you guessed it, uncomfortable.It started bringing up questions about my business that I hadn't yet faced and I've had to really start thinking about where I want this little business of mine to go in the future. While answering these hard hitting questions and pushing myself outside of my comfort zone was part of the reason why I signed up for the course (nothing like a monetary investment to give you a kick in the pants!), it doesn't make it any easier.As I'm making my way through the modules (it's dripped out over 7 weeks), I had to answer questions about my business that I've never been asked before. That I've never even thought of. And in all honesty, things I've avoided answering until now.Maybe it was because I was scared of what growing my business meant. Maybe it was because I wanted to avoid answering these questions because they were, well, hard. And required time to sit, ponder, reflect, and think.Eventually, I came to the realization that 1) There's a group of people that still need my help and 2) They may not be able to afford me and even if they could, I only have so much time left I can give.But I still want to make a huge impact in the world. I want to help as many people as possible, especially without the barrier of money.I know how hard it was for me when I was starting out (heck, it still is!) to spend money on my business and I know that's a huge barrier for some for investing in courses, info products, etc.With all of that in mind, I've decided to pivot my content and offerings to be geared toward the solopreneur that's just starting out. Think of me as your solopreneur strategist.As I analyzed my business, most of my clients have been running their business for at least 2+ years (many of them at 4 or more). Which is great! I love working one-on-one with this type of business owner.But as I mentioned above, there are many more people out there that still need help. And they haven't been in business for 2 years. They're just starting out.I can totally relate to those people, because I was just starting out a year ago. I remember how confused, lost, and overwhelmed I felt when I was starting out.I, along with what I assume many of other solopreneurs who are wanting to get started or are just getting started, also can't afford to hire someone else to help them out.So I want to help bridge that gap, and gear my content, courses, digital products and more to the struggling solopreneur.To the people who need some help getting started.To the people who have a business idea but aren't quite sure what information they should follow.
I know I certainly couldn't afford $400, $600, $1,000 courses and products when I was starting out, and I want to give the people who need the most help getting started a way to affordably grow their business.I have a lot of ideas for new features and methods of content to share with you all and I can't wait to get started. I'm not sure of a timeline of when all of these new projects will be started, but if you want to be the first to know, feel free to sign up for my email list.
I want to share more behind-the-scenes of running a solopreneur business, including the good, bad, and ugly (which sometimes ends up being the funny 😂).I want you to know that we're all in this together, taking it one day at a time. You can do this. I believe in you.I can't wait to get started!
